I heard a really interesting ad on RTE Radio 1 this morning. It was one of those quirky scripts where we hear a bunch of vegetables in a garden bemoaning the fact that some of their stronger, fitter drill buddies were grown from a particular brand of seed. Although I have no real interest in gardening, the copy caught my attention and engaged. However, the call to action was a direction to the company website, on a .co.uk domain.